Our Relationships.

Highlights

We aligned more than three billion rows of customer data from dozens of legacy databases to better understand fan priorities. And we did it in weeks, not months or years.

From the insights we generated, we created content-rich microsites and email marketing campaigns to excite new fans about the game they love – encouraging them to participate in custom contests, engage with exclusive content and subscribe for ongoing updates.

Today our personalized onboarding, weekly eCRM programs and special event promotions are seen by millions of fans all over the world.

Outcomes

• 10x increase in registration rates
• 7% lift in subscription retention
• Standardized brand creative

Highlights

Central to the new experience is a step-by-step process that enables cardmembers to make quick work of activation and registration. It reinforces card benefits and the brand promise to gain trust and drive conversion.

We also audited the logged-in member dashboard and offered recommendations to drive preference and improve JD Power rankings and Net Promoter Scores. These refinements were prioritized on an 18-month product roadmap to guide implementation by the client’s team.

Finally, we helped pilot powerful new features like cash-back rebates via Apple Wallet and dynamic points/rewards tracking.

Outcomes

• 90%+ conversion rates
• 16% in Net Promoter Score over next 2 years
• 2x faster time to market over internal teams

Highlights

The experience features dynamic microsites by customer segment, each written in “human speak”, with custom content and wizards to power high-touch self-service.

To improve satisfaction rates and reduce call volumes, we also reimagined the logged-in provider portal based on an in-depth co-creation process with physicians, medical secretaries, billing staff and other power users.

As digital agency of record, we continue to drive innovation, from contextual push notifications to flag the needs of individual patients, to chatbots to interactive calculators.

Outcomes

• 324% increase in conversion rates
• 92% decrease in cost per acquisition
• 10% reduction in call center volume
• Consolidated web analytics

Highlights

These campaigns paired paid search and social, personalized email, landing pages with visual storytelling and voice-of-the-customer creative to move the needle.

We also created a microsite for educators to make the case for bringing standardized testing into high schools during the school day. This site delivers a powerful emotional promise via first-person videos and real-world evidence.

Finally, although the client enjoyed a #1 ranking in the organic SERPs, we were able to prove that a combination of organic and paid search would actually improve results.

Outcomes

• 63% increase in student registration in the first year.
• 26% and 24% increases over the next two years
• 230% increase in entrance exam purchases
• 169% increase in qualified search traffic

Highlights

Research showed that only 4% of luxury buyers purchase online. Our charge was to help bring a high-touch showroom experience to the digital space.

We recommended a “LUX” (luxury user experience) that combined streamlined navigation, integrated storytelling and in-situ photography with high-touch self-service, including multi- faceted product searches, live chat, showroom locators and more.

To bring it all home, we applied non-traditional e-commerce metrics like store lookups, sample requests and appointment requests as indicators of intent to buy offline.

ADVICE IN 3D

Given the demand for installation and product detail photography, we also recommended a 3D rendering solution to facilitate ongoing image capture.

Highlights

We created a “Bring Us Your Challenges” website framework to breathe life into the brand, featuring a Solution Starter and Custom Development pages that put the company’s unique Prototype & Pilot opportunities front and center.

We also introduced an “Innovation Stories” content hub onsite to serve as a magnet for long-tail searchers seeking specific solutions to common manufacturing challenges.

From baked goods to beverage makers, we targeted niche audiences on LinkedIn, and used segment-specific landing pages to improve engagement and conversion rates.

Outcomes

• 96% increase in organic search traffic
• 200% increase in email subscriptions
• 3x increase in qualified leads

Highlights

We helped the client develop the product strategy and prototype needed to raise hundreds of thousands of dollars in seed funding.

Next we created the UX and design, and helped manage the development process to connect the app with various interior home decorating partners.

Finally, we launched an MVP on iTunes with a 5-star rating!